John McVay President | Walla Walla University
John McVay President | Walla Walla University
The average sports expenses at Walla Walla County have grown 97.6% since 2010.
College football is one of the biggest sports in the U.S., with some college teams eclipsing NFL teams in terms of attendance and profit.
In 2022, after a decades-long fight, student athletes nationwide gained the right to profit from their names, likenesses, and images as a result of a flurry of new state laws and an NCAA policy change.